Opening a watch repair store can be an ideal business if you are passionate about watches. Although dealing with something as intricate as watches can be challenging initially, once you master all the ongoing processes, it can be your cash cow. This post will tell you how to start a watch repair shop without spending too much.
Before starting a business, it is important to run a thorough research. And same goes for your watch repair store. You can’t just kick off a watch repair business by investing a hefty amount in the set up and hiring a technician. Instead, one should be aware and have deep knowledge of the ongoing trends in the watch repair industry.
You don’t just need to know your watches, but also have a business plan; know your target audience; recognize the work patterns of your competitors, and have relevant marketing strategies in place. You can also start this watch repair business from home by setting up a dedicated space and using a watch repair store software.
Without further ado, let’s discuss how you can open a watch repair business within a limited budget.
Choose the Right Location
One of the essential items to tick off on your To-Do list is to consider the right business location for launching your watch repair store. Make sure you pick the location within an existing watch market or near a watch brand outlet. This way, you will be in the ‘circuit’, and noticed more by your potential customers.
Ensure that your store’s location is easily accessible by the customers and is also available on the search engines, for example Google Maps. And this is not something that costs you a lot.
After registering the business, you can ask the customer for reviews using the watch repair shop POS system
, which will help you promote your store’s location on digital platforms as well.
Get the Required Tools
Get educated in the repair business and figure out all the tools you need to run a resourceful watch repair store. Now begin by procuring the must-have tool sets, including tweezers, screwdrivers, and magnifying glasses. In addition, you can have all the accessories such as leather and rubber straps, watch bracelets, replaceable batteries, etc. You should be familiar with the workings of both analog as well as digital watches and have a grasp on the issues commonly faced while using the popular brand watches such as Rolex
, Omega, Seiko, Casio, Rado, and how to fix them: what machinery do they have, or what kind of batteries will be best suitable?
As your repair business grows, you can invest in additional tools such as cleaning machines and polishers.
Formulate a Marketing Strategy
No business can grow without using effective marketing strategies. You don’t need to spend thousands of dollars on marketing. Instead, you can get help from the latest marketing methods, including digital, email, and social media marketing.
If you have a specific audience you want to target, you can employ a watch repair store software
as it can advertise your business correctly. For example, software such as the RepairDesk POS can market your watch repair store by sending promotional
emails and text messages to your targeted audience.
Set Up a Business Website
A good website is an asset for your business!
This website is where your customers know about your services and connect with your business. For example, what kind of watches do you repair? What are your service charges, etc.? The website provides your work portfolio, and showcases the watches that you’ve repaired so that potential customers can have a glimpse of your expertise.
Making an easy-to-use or customer-friendly website is also essential as nobody likes to visit a site that’s not easy to browse. So please keep it simple and to the point, and design that so your customers can connect with you. As a result, you can appeal to more users and expand your watch repair store.
Don’t Invest in the Frivolous
For a repair shop to be successful, it is not essential to invest in a luxurious and fancy interior. You’ll be surprised to know the impact a clean, well-maintained, and organized shop makes on a customer. And as you earn more revenue, you can make your store more welcoming to the customers.
Instead of focusing on the decor and interior, pay attention to the services that you are offering. Invest in hiring and training good repair technicians who can do the job correctly and ensure that no customer leaves your shop without getting their watch repaired.
Mobile Watch Repair Business
One of the simplest ways to begin a watch repair business is to make it approachable for the customers. In other words, a mobile business is the one where you bring the business to the customers instead of waiting for them to find you.
This strategy or service doesn’t even require you to have a good shop. However, you must look for potential customers and have repairing skills and proper equipment.
Starting a watch repair store while not spending a hefty amount is possible. And, you can establish a flourishing watch repair business if appropriately managed and using effective marketing strategies. We hope that you liked reading this article.