Tips to Sell an Online Course Successfully


Online means of education and upskilling has gained an enormous market. Every parent is trying to provide the best education to their children. In the process, they are investing vast sums of money behind giant organisations that are pretty exploitative. Some who cannot afford them are looking for cheaper but equally effective alternatives. Online teaching gained momentum, especially during the pandemic or lockdown period, and there has not been any looking back since then.

Nowadays, people mainly focus on creating a YouTube channel or vlogging, but they fail to realise that that arena has high competition. Knowledge can definitely be easily and quickly shared by uploading a video on YouTube but to explore a topic in-depth, build a community of learners and educators closely in contact with one another, make money from it, and thus grow your business takes a robust set up to allow one to design course pages, build up a curriculum or syllabus and promote their course. Here, online course platforms play a significant role. They create the ready-made infrastructure for forming quick, easy, and profitable online courses.

Let’s talk more on how to sell courses online.

The popularity of online course platforms

Are you wondering why and how to sell courses online? There are plenty of platforms to create and sell online courses. Here, people can find a wide variety of courses on creative skills. Furthermore, many robust platforms allow the creation of an online school with advanced marketing. What’s more? It fulfills the requirement of a business manager quite efficiently and allows one to ‘gamify’ one’s online course. Several online course selling website are trendy among beginners as they assist the creator in every step while they build the course from scratch. These platforms also allow the creation of action-oriented courses, which have become popular among teachers and students.


Types of online course platforms

There are mainly two types of online course creation platforms which include-

  • Course Marketplaces
  • Course Creation Software

Course Marketplaces

A marketplace makes your course a part of a catalogue and gives you the options to customise the course landing page but not much to do with the content of the course. They may allow you to publish a course for free but generally take a share from the sale of your courses. However, the primary advantage in this regard is that the Course Marketplaces provide you with an existing student base, so the beginners in this field who do not have much online presence may seek help from these places.

Course Creation Software

Course Creation Software helps you with more options to customise your courses. You can create branded landing pages, build their course by choosing from multiple content formats, and market their courses with the necessary tools of great importance. Unfortunately, they mostly charge a fixed monthly fee, and some other platforms even charge a transaction fee.

Usage of online course platforms

Every course creator has to make an individual choice regarding what suits their needs the best and how they can make a profit while not compromising with their content. For example, if the courses are pretty straightforward, then the creator may choose a platform that helps them reach the maximum number of students. However, if teaching while engaging with students and forming a better connection or network is what the course creator prioritises, they might want to use interactive tools and hence choose a tool with robust marketing features.

Therefore, you should reasonably use both these types and build a profitable and easy-to-understand course to sell online. Another exciting thing about these platforms is that they allow ample security so that people from the outside cannot access these diligently crafted courses, and hence the content will be secure. A creator shall receive all these advanced benefits without paying any money to a coder.

As a course creator, you should use applications that make your content white-labelled so that they are the only ones that stand out in the video, live session, or webinar. In addition, you must have a custom website or make sure of a reputed template library; some good ones come free. 

We have extensively covered all you need to know about selling courses online. So, choose the platform and get started immediately. 

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