Your brand name is always the first thing your potential customer comes across. A powerful brand helps your organization get a face, recognized by prospective buyers while making buying decisions that may help transform one-time purchasers into repeat or loyal clients.
A strong and appropriate brand name helps your product or business withstand fierce competition, boost your overall market standing, raise revenues or enhance ROIs.
According to experts at Forbes, the perfect marketing stratagem will help create a recognizable brand. It may include an eye-catching logo, appealing design, and an apt marketing message to leave an everlasting impression and nurture consumer trust. Do you think Apple would still be the most prized brand worldwide if it had been name Banana or Orange? It is of pivotal importance to choose the perfect name for your brand or business.
If everything goes fine, you could flaunt your brand name for a long time. You will add an all-new word to your vocabulary and multiple new languages as we can witness the success of big brands such as Portaloo, Xerox, and Kleenex. Experts reiterate that names are the fundamental components in the signification system of a brand or product. Name is something vital that makes your brand protectable and legit in terms of the law. Let us explore how top global brands got their super hit names.
Apple: Something Accessible & Familiar
We have seen startups brainstorming and slogging endlessly over a brand name. Often inspiration may come from the most unlikely thing or the most unexpected place. As per Steve Jobs’ biographer Walter Isaacson, it was when Steve Jobs was on an apple farm while on a pure fruitarian diet, it suddenly occurred to him to use this common fruit as an apt name for his computer company as he felt that ‘Apple’ was an accessible and fun name. In fact, ‘Apple’ was a catchy, short, easy, and certainly not intimidating idea to translate into a logo. The fact that it was in no way connected to computers helped to make it truly stand apart from the IT world. Apple was undoubted the most suitable name that fetched the brand’s phenomenal success, acceptance, and global recognition.
Google Logo: Experimenting with Spelling
Google launched when nobody would turn to Google to know the correct spelling of Google. Often company name ideas come up not via inspiration but by accident. Google got its world-famous name by accident. Sergey Brin and Larry Page had initially named their search engine, BackRub primarily, because it was involved in analyzing backlinks. However, the name BackRub sounded almost like an automated massage device and was certainly not suitable for the second most prized brand after Amazon (the undisputed number one brand).
The words Googol and Googolplex emerged during a brainstorming session. The word Googol was in reality, misspelled by Sean Anderson while verifying if the domain was still available. ‘Google’ ever since then, was welcomed with open arms, and the word has become a verb. Nobody will tell you to Bing something while you are asked to Google something or the other. Google is pretty similar to googol, which is a mathematical figure. The resounding success of Google is attributed to an accidental mistake in spelling. Some brands have purposely changed specific spellings to acquire legally protectable and memorable names. However, the shift to SyFy from Sci-Fi Channel has met with criticism and mockery. You may exercise some caution while deviating from the correct spelling.
Facebook: At Times Literal Could Be a Major Hit
Some brand or business names are literal and related to the founder of the business or act as a descriptive summary of the activity they are involved in. Facebook was simple and literal enough to transcend boundaries fastest possible. Another top global brand Coca-Cola was direct in 1886, and two chief ingredients kola nuts and coca leaves helped to determine the name Coca-Cola. Facebook, and Coca-Cola, used distinctive fonts that proved helpful in giving distinctive character and personality to the names of the brands and stand out from the rest.
Nike: Inspiration from Gods
Hundreds of brands have relied on ancient mythologies and classics to get the perfect name. They had a superstitious faith that the name will bring success and good luck because everybody believed in God. Nike was the name of the Greek Goddess representing victory. This was a fantastic choice for a footwear & sports goods brand. The logo was good enough to represent the brand name. Some other global brands that drew inspiration from Gods are Orion Pictures, Oracle, Athena, Mazda, Isis Pharmaceuticals, etc.
Amazon: Rely on Thinking Big & Thinking First
Several companies have opted for brand or company names starting with ‘A’ the first letter of the alphabet series to stay close to the top of lists in alphabetical order. However, Amazon was a grand success not just because it began with an A but because it was a perfect representation of the vision of the brand. Amazon, the largest forest in the world was apt for naming this prospective retail behemoth. The company had started with dreams of running the biggest retail store online and stocking any and everything. It was, however, a happy coincidence that the letter Z was present in the name. It further fortified the idea of stocking everything from A to Z. Brand experts point out that some letters or alphabets enjoy magical power. K is regard as incisive and strong. Moreover, many global brands starting with the letter K have succeeded, for instance, Kellogg’s, Kraft, Kmart, Kodak, etc.
For ultimate branding success, it is critical to embrace change and have faith in your rebrand. Do not be scare of making any changes. Stay confident that you have chosen the perfect name for your brand. You need to be patient and wait for some time to see the positive results. Brands, unlike logos require an opportunity to live and breathe before you can understand their worth.