A light pen and a good command of the language are not enough to be a successful copywriter. Here are some extra skills most people working in this profession will find useful.
Communication and information search
Copywriters often work on complex content creation projects or in marketing teams. Every day they communicate with project managers, other copywriters and clients in order to exchange experiences and discuss the course of projects. They must be able to express their opinion in a concise and understandable way, both orally and in writing. Working with text is not only about knowing the language rules – copywriter’s duties often include searching for information, statistics or data that may turn out to be useful for closing the project they are working on. Copywriters should therefore be computer-literate and have the ability to quickly find detailed information.
Attention to detail and creativity
In the copywriter profession, even the smallest details matter. A wrongly placed comma or a typo can negatively affect the reception of the text, and thus also the perception of the brand by the recipients. If you want to be successful in this profession, consider developing a system that allows you to thoroughly analyze each text or slogan you write. The work of a copywriter is a creative activity that requires unconventional thinking and the ability to look at the text fresh. Creativity helps in creating content that should not only be linguistically and grammatically correct, but also appeal to a specific audience.
Ability to use text editing programs
In addition to computer skills, a copywriter should have experience in using specialized text creation and editing programs. It is worth using websites, plugins and applications that will quickly check the text for spelling errors or typos or paraphrase tool that will help create unique content.
Many copywriters are freelancers who work remotely. They do not have specific working hours and have to organize their own time and complete projects on time. That’s why it’s so important that they know the basic organization tools and tricks that can help them get motivated to work. For example, it is a mistake to work from bed or sofa – most copywriters work better at a desk.
Knowledge of foreign languages
A significant part of a copywriter’s job is to search for information necessary to create content that is often not available in native language. That is why it is so important to know foreign languages when working as a copywriter – knowledge of English at an intermediate level is in many cases the required minimum.
Knowledge of trends
Many copywriters create utility texts, i.e. content for websites, social media channels, newsletters or advertisements. Their work is also facilitated by the knowledge of internet marketing trends. A good copywriter should be up to date with news from the world of SEO (Search Engine Optimization) and social media.