With a whopping 1 billion monthly active users, Instagram has become a go-to place for marketers. Instagram is the ideal social media platform to market your products and connect with your customers. It’s no marketing secret that promoting your brand on Instagram can help you achieve a high ROI. Research indicates that more than 1/3rd of the audience uses the application to purchase products. From this, one can infer that the more you market on Instagram, the higher the possibility of your products being sold.
The competition on Instagram is cut-throat to make your business stand out. So you need to know how to market your brand on Instagram.
To help you, here are ten powerful tips to boost your Instagram marketing game –
Use influencer marketing to your advantage
It is becoming increasingly common for people to buy products based on their favourite influencer’s use. Audiences trust their favourite influencers, so when their favourite influencers suggest a product, they go all out on purchasing the product. Not only that, 89% of marketers believe that ROI from Influencer marketing is comparable to or even better than other channels. The statistics also point to the same –Influencer Marketing Industry will Reach $16.4B in 2022, a staggering growth compared to $1.7 billion in 2016.
The key to having a successful influencer marketing campaign is to partner with the right influencer with an audience that aligns with your values, goals, and Interests.
Optimise your bio
Your bio will be your customers’ first impression of your brand. Therefore, you need to optimise your bio to convey your brand message effectively. Your bio purpose should communicate to your customers that can understand, and therefore relate to, your brand. If there is one thing that will improve your bio, it would be adding a link. You should include a trackable URL to which you would like to drive traffic, a link to your brand’s website, or a link to your product page. This will give you an idea of how many people click through to your URL. You should A/B test different URLs to see which brings the most traffic.
Here’s a great example of an Instagram bio from The holistic psychologist page. You can see how there is a clear mention of what she does with a link to her website.
Use Instagram ads to fuel reach
Instagram ads let you choose how much you want to spend on an ad by setting an ad budget. Instagram also offers a variety of options for targeting your customers, like age, gender, location, interests, etc. It also offers you various types of ads to run along with targeting options. For example, you can showcase your ads in multiple ways like Photo ads, video ads, carousels, story ads, collection ads, and explorer ads. However, the key to a good ad is to create content that is engaging and appealing to your target customers. To create entertaining ads, you can use various ad maker software. Such tools allow you to create professional-looking videos and images for your digital ads.
Create Instagram stories
Instagram Stories are truly beneficial for brands. Story posts are displayed at the top of follower timelines for amateurs, which users already check daily. Brands can use stories to capture behind-the-scenes insider content that may not be as “high-quality” as regular content. The best part about Instagram Story is making them interactive with options like poll stickers. In addition to engaging your audience, this adds a layer of authenticity to your content, making your ads look like regular posts.
Create visual consistency in your feed
The visual consistency of your Instagram page conveys a strong message about your authenticity. It is visually appealing, but it also makes your brand much more approachable. Compared to an Instagram page, where there is no consistency in the colours and posts, it stands out.
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A brand that achieves highly consistent visual aesthetics is Etsy. The eCommerce brand has maintained a consistent colour scheme and colour type throughout its feed.
Use The Right Hashtags
Hashtags are smart ways of growing your followers. Hashtags allow you to ride on current trends and get your posts in front of thousands of people who follow a particular hashtag. When it comes to hashtags, aim for quality over quantity. For brands, the right hashtags can give your brand more exposure so you can spread the word about your product to a massive audience. In addition, you can use Instagram hashtags to build community and motivate people to engage with your brand. For example, in 2020, Nike in Los Angeles used the hashtag #playinside to show local people getting active at home.
Create video stories
If you want your brand to stand out from the rest, you have to put video content out there. Since Instagram started as basically an app to share photos, photos are still the most shared on the platform. In contrast, people on Instagram love to watch and share relatable video content with powerful storytelling.
Experiment with Instagram reels
Instagram Reels are the most engaging and popular content type currently available on social media. Businesses or content creators can use this short-form video content to build a strong online community and the opportunity to go viral.
Using trendy meme templates and background music allows you to boost your reach and get thousands of views on Instagram. Through Instagram Reels, you can upload informative, entertaining, or brand promotion videos and enhance your connection with your target audience on social media.
Host a guest on Instagram live
You can do Instagram live with guests the same way you collaborate with an influencer. Go live with a guest by clicking on the “Add a guest option to go live together.” It’s an effective way to introduce your brand to your guest’s already established audience.
Switch to a Business Profile and start tracking
When you create an Instagram account, you have two options: Either you can create a creator account or a Business account. If you’re a business or a brand, there are many benefits to switching to a business profile. In short, when you choose a business profile, it tells Instagram that you are a brand/business and want to use Instagram as a marketing tool.
A business profile also gives you a lot of features that can help you market your brand. For example, you have full control over Instagram analytics tools, which allows you to analyse which posts are getting views and which aren’t. There are also metrics like reach and engagement, which help you tailor your content for maximum reach.
Instagram will always be a go-to place for marketing and connecting with your customers. Suppose you want to stay relevant and be top of your marketing game. Apply these ten tips shared in the video as these tips take care of every aspect of marketing, from visual appearance to make sure that you are posting the right content for your audience.
Many brands fail in Instagram marketing because they fail to take care of minute details and focus on posting content with these tips. However, we have made sure that you take care of all aspects of marketing and make your brand stand out.
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